Great results don’t happen in a vacuum. These achievements can be attributed equally to hard work and to serving on incredibly talented teams:

Successes

  • Increased Y-O-Y media exposure from <$1M to $8.5M, reaching an audience of 13M readers of Forbes, PC World and CIO as Director, Communications and PR for a national non-profit.
  • Secured media coverage nationally and in 23 markets to reach 650,000 readers as a communications and marketing consultant to the National Recreation and Park Association.
  • Engaged constituents and grew mission awareness by working with volunteers in 19 states directing internal and external communications in social media, web, print and media channels.
  • Directed and supported cross functional teams to achieve robust distribution goals as Director, Sales Strategy at The Weather Channel Companies.
  • Generated $8.4M in new customer revenue by leading integrated acquisition campaigns (web, social media, TV, print, radio) at Cox Communications, Inc.
  • Developed marketing campaigns in partnership with some of today’s most respected brands including Turner Networks, Disney and ESPN Media, NBC Universal, A&E Television Networks and Discovery Communications.
  • Contributing Editor with a monthly column at 85 South, Out & About.

What people are saying about Mary

“Strategic direction is never a problem when working with Mary. She understands the big picture and how to translate that into incremental steps so that projects come in on time, on budget, and to the highest standard of excellence.” -Joanne Cleaver, President of Wilson-Taylor Associates, Inc.

“… She is diligent, intelligent and has a strong eye for detail. She mastered a difficult brief and developed an encyclopedic knowledge of a complex set of contracts and relationships.” -Patrick Scott, (Former) President, The Weather Channel Networks

“…She positively interacts with board leaders, including our chair Archbishop Desmond Tutu, stakeholders, staff and partners, as a true leader. She is always ready and willing to serve …” -Colenda Jefferson Africa’s Children’s Fund, Inc.

For additional endorsements and information on my background, please visit my LinkedIn profile at www.linkedin.com/in/mjbusby/.

 

CV Available Upon Request

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