Directed the 2012 “Choirs for Cancer” event marketing campaign created for Tanner Medical Foundation which resulted in $20K Y-O-Y revenue increase. Tactics shown are dedicated web page, print advertising, table card and web banner. Community members and event talent were featured in tactics including:
• Print (ads, posters, tents, flyers)
• Web (dedicated page, banners, social media)
• Radio (PSA)
• Program Collateral
• PR (Press releases, community outreach)
Estimated reach: 350,000 Demos: Women 18-49, Adults 18-49, Adults 25-54, Adults 35+, Adults 30+. Media Partners included The Times-Georgian and Gradick Communications.