Director of a Donor Opportunities Campaign to drive public awareness and philanthropic support of Tanner Medical Foundation funding priorities. From image selection to copy, each element of the campaign is strategically designed to connect on an emotional level with prospective donors in the bedroom communities of west Georgia. Healthy Living magazine articles highlight need and promote donor support.
Campaign tactics include:
• Board Reference Card
• Healthy Living Magazine Ad
• Web Presence
Estimated reach: 90,000 Demos: Adults 25-54, Adults 35+, Adults 30+.