As a member of a talented creative team, developed customized web, print and broadcast marketing communications strategy reaching 6 million customers across 18 Cox Communications systems to highlight 800 hours of Olympics content for the 2008 Beijing Summer Olympic Games.
Campaign elements included:
• TV Spots: Crafted messaging to customize NBC Universal Olympics HD and multi-platform spots and scheduled for a media value >$400K.
• Web: Provided key video messaging in the development of online landing page and web banners placed on corporate site and versioned for 18 systems.
• Direct Mail: SME for video offer messaging for targeted Direct Mail (Eng/Span) to 2.2M HHs, customized for 18 Cox markets.
Estimated reach: 4.9M Cable TV households Demos: Adults 18-49, Males 18-49, Females 18-49 Adults 25-54, Adults 35+.