As a Contributing Editor to 85 South, Out & About from April, 2010 through December, 2014, I contributed 1-3 articles monthly for this lifestyle publication with a readership of 40,000.
Editor of the “Heart to Heart” hospice newsletter profiling the patients and supporters of Tanner Hospice Care. Responsible for ensuring the content is engaging and quality of the publication drives philanthropic support of non-profit Hospice Care. This quarterly publication has a reach of 6,000+ via print and 31,000+ unique visitors per month via web. Lead promotion of newsletter via social media.
Estimated reach: 40,000 Demos: Adults 35+.
Director of a Donor Opportunities Campaign to drive public awareness and philanthropic support of Tanner Medical Foundation funding priorities. From image selection to copy, each element of the campaign is strategically designed to connect on an emotional level with prospective donors in the bedroom communities of west Georgia. Healthy Living magazine articles highlight need and promote donor support.
Campaign tactics include:
• Board Reference Card
• Healthy Living Magazine Ad
• Web Presence
Estimated reach: 90,000 Demos: Adults 25-54, Adults 35+, Adults 30+.
Senate Staff Briefing on cable industry best practices in pay equity highlighted in WICT PAR Initiative.
Directed communications for the 2009 WICT PAR Initiative, and edited the 2009 WICT PAR Executive Report, a comprehensive advocacy program measuring the status of women employees in the cable telecom industry for:
Resources for Work/Life Integration
The PAR Initiative showcases best practices in policies to achieve stronger gender diversity. Tactics include:
• PAR Executive Report
• Co-sponsorship of the Paycheck Fairness Act (WICT Rep)
• Press Release on Senate Briefing
• One Sheet for Senate Staff Briefing
• Multichannel News Op-Ed (Ghostwriter)
• PAR at Work Newsletter Editor
• WICT Wire – PAR e-Newsletter Editor
• “30 Years of WICT and Beyond” (CEO response Ghostwriter)
• “A New Focus on Women in DC” (Ghostwriter)
Directed the 2012 “Choirs for Cancer” event marketing campaign created for Tanner Medical Foundation which resulted in $20K Y-O-Y revenue increase. Tactics shown are dedicated web page, print advertising, table card and web banner. Community members and event talent were featured in tactics including:
• Print (ads, posters, tents, flyers)
• Web (dedicated page, banners, social media)
• Radio (PSA)
• Program Collateral
• PR (Press releases, community outreach)
Estimated reach: 350,000 Demos: Women 18-49, Adults 18-49, Adults 25-54, Adults 35+, Adults 30+. Media Partners included The Times-Georgian and Gradick Communications.
Directed the 25th Annual Magnolia Ball, Tanner Medical Foundation’s historic event that raises nearly $500,000 annually. Oversaw support of nearly 200 community volunteers, secured regional media exposure and crafted numerous marketing and communication tactics such as:
• Print (ads, auction catalog, program)
• Web (dedicated page, auction website)
• PR (Press releases, volunteer newsletter)
Estimated reach: 350,000 Demos: Adults 25-54, Adults 35+, Adults 30+. Media Partners included The Times-Georgian and Southern Seasons.