Directed the 25th Annual Magnolia Ball, Tanner Medical Foundation’s historic event that raises nearly $500,000 annually. Oversaw support of nearly 200 community volunteers, secured regional media exposure and crafted numerous marketing and communication tactics such as:
• Print (ads, auction catalog, program)
• Web (dedicated page, auction website)
• PR (Press releases, volunteer newsletter)
Estimated reach: 350,000 Demos: Adults 25-54, Adults 35+, Adults 30+. Media Partners included The Times-Georgian and Southern Seasons.